PRODUCT THINKER.
FAST EXECUTOR.
I don't just push pixels—I solve problems. Every design decision I make is anchored in user research, business goals, and technical feasibility. I thrive in ambiguous environments where the path forward isn't clear.
My superpower? Speed without sacrifice. I can take a problem from discovery to production-ready design in days, not weeks—while maintaining quality and user focus.
Core Skills
Beyond Design
SELECTED WORK
04Safer Crypto Transfers
ShippedUsers abandoning transactions due to confusing confirmation screens
Reduced user drop-off by 40% on crypto transfer flows. Identified confusion points through user interviews, redesigned the confirmation experience with progressive disclosure, and shipped A/B tested improvements in 5 days.
Lead Product Designer — Research, Design, Testing
RENA Tech Street Fashion
LaunchedNew brand needed distinct identity in crowded streetwear market
Built complete brand identity from zero. Conducted competitor analysis, defined brand positioning for Gen-Z tech-fashion crossover, delivered visual system in 7 days. Brand launched with 2K+ pre-orders.
Brand Designer — Strategy, Visual Identity, Guidelines
Forge-Play Web3 Platform
LiveNeeded credible, high-trust landing page for crypto-skeptical traders
Designed and shipped a high-conversion landing page for a Web3 prop trading firm. Optimized for trust signals in crypto space. Page achieved 12% conversion rate within first month.
Product Designer — UX, Visual Design, Conversion Optimization
PropChain Web3 Trading
InvestedComplex trading workflows causing user friction and churn
End-to-end product design for funded Web3 platform. Led user research with 15 traders, mapped pain points, designed trading dashboard. Platform secured seed funding partially based on product vision.
Lead Product Designer — Research, Strategy, UI/UX
TOOLS I USE
HOW I THINK ABOUT DESIGN.
Design isn't about making things pretty—it's about solving problems and driving results. Here's how my approach differs from traditional design thinking.
Pretty mockups mean nothing if users can't complete their tasks
A clickable prototype communicates 10x better than a 50-page spec
Real user feedback beats internal opinions every time
Glass morphism won't fix a confusing checkout flow
My job isn't done when I hand off files—it's done when metrics move
The best designs emerge from designer-engineer collaboration
First ideas are rarely best—rapid iteration reveals better paths
User needs evolve; staying close to them is a practice, not a phase
FROM PROBLEM TO PRODUCTION
DISCOVER
Research, interviews, data analysis
DEFINE
Problem framing, hypothesis, success metrics
DESIGN
Rapid prototyping, user testing, iteration
DELIVER
Handoff, QA, measurement, iteration
LET'S WORK TOGETHER.
I'm open to full-time product design roles and select contract work. Looking for remote opportunities with teams who ship fast and care about outcomes.